Industries · Travel and airlines

Travel engagement that doesn't end at the booking confirmation.

Abandoned bookings, disruption messages that arrive too late, and loyalty members who never travel twice. Here's how airlines, travel brands and hotels across Africa engage people across the whole trip.

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THE PROBLEM

Where travellers slip away

01

Abandoned searches and bookings

People search, compare and leave. Without a relevant follow-up, they book with whoever reminds them first.

02

Disruption messages too late

When a flight moves, the customer hears from the departures board before they hear from you.

03

Loyalty members who go quiet

They joined for one trip and haven't been back since.

04

Extras offered to everyone

Seats, bags and upgrades pushed at every booking, whether they fit the trip or not.

05

Web and app don't add up

People research on the web and book in the app, and your attribution can't follow them.

WHERE WE HELP

Where we help

01

Booking recovery

Follow-ups for abandoned searches and bookings by email, push and WhatsApp, with the details of the trip they were looking at.

02

Trip communications

Timely updates triggered by booking and operational data, so travellers hear from you first.

03

Relevant offers

Extras, upgrades and next trips matched to the traveller, on your website and in your messages.

04

Web to app, measured

Deep links that carry people from a web page or email into the right screen in the app, and attribution that follows them.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we'd look at first for travel. Which one fits depends on where your customers book and how they travel with you.

CEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Strongest in retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.

Handle passenger data with care

Travel data can include passport details, payment information and where people are going. Under POPIA it deserves careful handling: only what marketing needs in marketing tools, sensible retention, and documented transfers abroad.

RELATED GUIDES

You might also want to read.

FAQS

The questions people ask us first.

Can we send disruption updates through an engagement platform?

Yes, if the platform gets your operational data in time. We connect the data, build the triggers and test them before the first real disruption.

People book on the web but loyalty lives in the app. Can we connect them?

Yes. Deep links and web-to-app journeys carry people into the right screen in the app, and attribution follows them across both.

Where would our customer data be stored?

Many of these platforms host outside South Africa, often in the EU or the US. That's allowed under POPIA if it's handled properly, and it's one of the first things we check with you.

Where do we start?

Usually with one problem worth solving and the data you need to measure it. Platforms come after that, not before.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about your travellers.

Tell us where people drop off, from search to the trip home. We'll tell you honestly where to start.