| Criterion | Amplitude | Mixpanel |
|---|---|---|
| Free plan | 2 million events a month Source: amplitude.com | 1 million events a month, 5 saved reports per user Source: docs.mixpanel.com |
| What paid plans are priced on | Events or monthly tracked users, depending on the plan Source: amplitude.com | Events by default. An MTU-based Enterprise plan exists, but not to buy online Source: docs.mixpanel.com |
| Funnels, retention and paths | Funnels, retention and journeys on every plan Source: amplitude.com | Funnels, retention and flows on every plan Source: docs.mixpanel.com |
| Saved cohorts | Custom behavioural cohorts on paid plans Source: amplitude.com | Saved cohorts on paid plans. Free can build them but not save them Source: docs.mixpanel.com |
| Session replay | 10,000 sessions a month on Free and Plus Source: amplitude.com | 10,000 replays a month on Free, 20,000 on Growth and Enterprise Source: docs.mixpanel.com |
| Experiments and feature flags | Feature flags on every plan. Experiment limits depend on the plan Source: amplitude.com | Built in on every plan. Free includes 10 active flags and 1,000 experiment users a month Source: docs.mixpanel.com |
| Data history | 1 year of data access on Free, 2 on Plus, unlimited on Growth and Enterprise Source: amplitude.com | Events kept for 2 years Source: docs.mixpanel.com |
| Your data warehouse | Warehouse destinations on every plan Source: amplitude.com | Import from Snowflake, BigQuery, Databricks and others, free on paid plans. Export through the Data Pipelines add-on Source: docs.mixpanel.com |
| B2B, account-level analysis | Accounts add-on on Growth and Enterprise Source: amplitude.com | Group Analytics add-on on Growth and Enterprise Source: docs.mixpanel.com |
Checked against each product's own documentation on 14 October 2026. Products change; tell us if something here is out of date.
Whichever you pick, the tool matters less than the tracking plan behind it.
We look at your volumes, your team and your other tools, and tell you which fits. Sometimes that means staying where you are.
SDKs, identity and a tracking plan in either tool, done so the numbers can be trusted.
Sending events to both while you move, checking the numbers match, then rebuilding the reports people actually use.
Someone to call when a release breaks a funnel, or a stakeholder asks a question nobody can answer.
Amplitude is a partner of ours. We implement and support Mixpanel too, without a partnership, and we'll tell you if staying on Mixpanel is the right call.
It depends on your volumes. Mixpanel's free plan includes 1 million events a month and Amplitude's 2 million, and both have paid plans that start at $0 with the first events free. Beyond that, compare quotes on your real volumes, not list prices.
Yes. Events can usually be sent to both while you switch, so you can check the numbers match before turning one off. Old reports and dashboards need rebuilding, so it pays to rebuild only the ones people use.
Yes, including on the free plans: 10,000 sessions a month on Amplitude's Free and Plus plans, and 10,000 replays a month on Mixpanel's Free plan.
Both sell account-level analysis as an add-on on their higher plans: Accounts on Amplitude Growth and Enterprise, and Group Analytics on Mixpanel Growth and Enterprise.
Tell us what you track today and what you need to answer. We'll give you a straight recommendation, even if it's 'stay put'.
