01
Tracking plan and naming
Whether your events and properties follow a plan, mean what people think they mean, and are named so the next person understands them.
WHAT WE CHECK
What we look at.
02
Identity
How users are identified across devices, logins and platforms, and whether anonymous and known users merge the way you expect.
03
Missing and duplicate events
Events that fire twice, never fire, or fire on one platform but not the other.
04
Personal data and consent
Whether anything you shouldn't collect is being collected, and whether tracking respects the consent people gave.
05
Tool setup
SDK versions and settings in Amplitude, GA4, Mixpanel or your attribution tool, and how they connect to each other.
06
What reaches your other tools
Whether the events your engagement platform and dashboards depend on actually arrive, and arrive the same way everywhere.
WHAT YOU GET
What you walk away with.
01
A findings report
What's wrong, why it matters and how sure we are, in plain language your product team and developers can both read.
02
A prioritised fix list
What to fix first, what can wait, and roughly how much work each fix is.
03
An updated tracking plan
The events and properties you should have, written down, so the next release doesn't undo the work.
04
A walkthrough
A call with the people who will do the fixing, so nothing gets lost in a PDF.
HOW IT WORKS
How it works.
- 01You give us read-only access to your analytics tools and, if you have one, your tracking plan.
- 02We review the setup and test the key journeys in your app or on your site.
- 03We walk your team through what we found and the fix list.
- 04If you want help with the fixes, we scope that separately. No obligation.
RELATED GUIDES
You might also want to read.
FAQS
The questions people ask us first.
Which tools do you audit?
Amplitude, Google Analytics 4 and Mixpanel most often, plus the attribution tools that feed them, such as AppsFlyer and Branch. If you use something else, ask: we'll tell you straight if it's outside what we know well.
Do you need write access?
No. Read-only access is enough for the audit. We'd only ask for more if you want us to make the fixes too.
Will you just tell us to buy Amplitude?
No. Amplitude is a partner of ours, but most tracking problems come from the plan and the implementation, not the tool. If the tool you have is fine, we'll say so.
What do we need to prepare?
Access to your analytics tools, any tracking plan or event list you already have, and an hour with someone who knows how the app or site is built.
OTHER WAYS WE CAN HELP
Get connected
Book a tracking audit.
Tell us which tools you use and what's bothering you. We'll come back with a straight answer on whether an audit is the right next step.