01
Real-time triggers
User does a thing → a relevant message goes out, with no batch job or 24-hour delay in between.
WHAT YOU GET
Email, push, SMS and WhatsApp from one place.
Getting the right message into the right channel when someone wants to hear it means reacting to what they do. A bigger send button won't help.
02
Lifecycle journeys
Welcome, onboarding, win-back and churn rescue, planned as one flow across your channels.
03
Channel-aware sending
WhatsApp for transactional, push for nudges, email for the long read. You set the rules and the platform routes each message.
04
Personalisation that scales
Behaviour-led segments and content blocks that work for 10 users or 10 million.
05
Data-protection-ready consent
We build consent into the data model on day one, so nobody retrofits it six months in.
06
A team that can run it
We train your CRM team to self-serve. The platform stays useful after we leave.
HOW WE PARTNER
We pick the platform with you, then stay on after launch.
We judge a CEP rollout by whether your team is still running it confidently a year after go-live, and we plan for that from day one.
- 01
Assess your team, stack, and retention mandate, and tell you if you don't need a CEP yet.
- 02
Recommend the platform that fits your team, budget, and channels.
- 03
Design the event taxonomy, journey architecture, and consent model.
- 04
Implement, integrate with your data warehouse and CDP, and migrate any in-flight campaigns.
- 05
Train your CRM and marketing teams to self-serve.
- 06
Stay involved for the post-launch issues nobody warned you about.
"
We've talked clients out of the bigger platform more than once. If your team would only use a fifth of it, we'll say so.
Our CEP partnership rule
GO DEEPER
Proof, guides and comparisons.
FAQS
The questions people ask us first.
How is this different from our current email platform?
Email platforms send campaigns. A CEP listens to what each customer does in real time and responds across email, push, SMS, in-app and WhatsApp, so each person hears from you after doing something worth a reply.
How long does implementation take?
A focused first use case is usually live in 6 to 10 weeks. We'd rather ship one journey that works than spend six months building an empire nobody uses.
Do we need clean data first?
You need decent event data, not perfect data. We'll audit what you have in week one and flag anything that needs fixing before go-live.
OneSignal or InsiderOne, which one?
Depends on your scale, budget, and channels. That's the first conversation we'd have, and we'll recommend the one that fits how your team works.
OTHER WAYS WE CAN HELP
Get connected
Talk to us about Customer Engagement.
One email, a straight answer on whether we're the right fit. No 40-slide deck, promise.