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Industries · Telco

Telco engagement for customers who can switch in an afternoon.

Prepaid churn, multi-SIM customers and a self-service app nobody opens. Here's how mobile operators and ISPs across Africa use engagement, analytics and customer data to keep people and grow usage.

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THE PROBLEM

What keeps telcos up at night

01

Prepaid churn

No contract means no warning. Customers drift to another network and you only notice when the recharges stop.

02

Multi-SIM customers

When a customer carries more than one SIM, you're competing for a share of their day, not their loyalty.

03

Bundles pushed to everyone

The same data bundle offer goes to the light user and the heavy user, and neither of them bites.

04

The app nobody opens

Self-service would take load off the call centre, if customers actually used it.

05

Data in a dozen systems

Billing, network, CRM and the app each know something different about the same customer.

WHERE WE HELP

Where we help

01

Early churn signals

Analytics that spots changes in usage early, and journeys that respond before the customer has gone.

02

The right offer for the right person

Segments built on real usage, with offers sent by SMS, push, WhatsApp or in-app, wherever each customer actually responds.

03

App adoption

Onboarding journeys that get customers into the app, and product analytics that shows what keeps them there.

04

One customer view

Data from billing, CRM and digital joined into one profile, with dashboards for leadership.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we'd look at first for telcos. Most operators already have campaign tools, so we start with what you have.

Amplitude logoProduct Analytics

Purpose-built product analytics. Funnels, retention, cohort analysis, feature adoption, for product and growth teams that need answers without filing a ticket. Designed to sit alongside GA4, not replace it.

Best forProduct and growth teams making roadmap decisions on instinct because GA4 can't keep up.
More on Amplitude →
Amperity logoEnterprise CDP

Enterprise customer data platform with AI-driven identity resolution. Amperity stitches messy first-party data from every system into one accurate, always-fresh customer profile. That gives your engagement and BI tools a golden record they can trust.

Best forEnterprises with customer data fragmented across many systems and no reliable single view of the customer.
More on Amperity →
OneSignal logoMid-market CEP · Push-first

The fast, developer-friendly step up from Firebase. Best-in-class push performance alongside email, SMS, and in-app from a single platform. It takes days to implement, the pricing is predictable and your marketers can run it themselves.

Best forScaling apps and lean teams that need speed to value and predictable cost.
More on OneSignal →
InsiderOne logoCEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Strongest in retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.
More on InsiderOne →
DOMO logoBI & Visualisation

Real-time BI and data visualisation with 1,000+ pre-built connectors. Enterprise-grade where it matters (security, governance, scale); approachable for non-technical stakeholders everywhere else.

Best forMid-market to enterprise with data spread across multiple systems and a leadership team tired of waiting.
More on DOMO →
We also implement & support
Braze logo
WORTH KNOWING

Usage data is personal data

Usage, location and payment data are all personal information under POPIA. They need a lawful reason to process, sensible retention and care when they leave the country. We build that into the setup instead of bolting it on later.

FAQS

The questions people ask us first.

Do we need to replace our existing campaign tools?

Often not. Engagement or analytics tools can sit alongside what you have. We'd look at your current setup before suggesting anything new.

Can you work with our billing and network data?

Yes, if it can be exported or streamed. Joining those systems into one customer view is usually the first real piece of work.

Where would our customer data be stored?

Many of these platforms host outside South Africa, often in the EU or the US. That's allowed under POPIA if it's handled properly, and it's one of the first things we check with you.

Where do we start?

Usually with one problem worth solving and the data you need to measure it. Platforms come after that, not before.

Get connected

Talk to us about your customers.

Tell us what you'd fix first: churn, offers, app adoption or your data. We'll tell you honestly where to start.

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