Industries · Retail and e-commerce

Retail engagement that remembers who your customers are.

Abandoned carts, one-off buyers and loyalty data nobody uses. Here's how retailers across Africa personalise web, app and WhatsApp, and measure what it earns.

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THE PROBLEM

What costs you sales

01

Abandoned carts and browses

People get as far as the checkout and leave. Without a timely, relevant nudge, most never come back.

02

One-time buyers

The first order costs the most to win, and too many customers never place a second.

03

Online and in-store don't talk

The same customer is two people: one on your website, one at the till.

04

Loyalty data sitting idle

You collect points and purchase history, then send everyone the same catalogue.

05

Discounts as the only lever

When the only tool is a voucher, your margin pays for every campaign.

WHERE WE HELP

Where we help

01

Recovery journeys

Abandoned cart, abandoned browse and back-in-stock messages across push, email, SMS and WhatsApp.

02

A personalised site and app

Product recommendations and content based on what each customer actually looks at and buys.

03

One customer profile

Online orders, store purchases and loyalty joined into one view, so offers fit the person.

04

Knowing what works

Checkout funnels in product analytics, campaign attribution, and trading dashboards for the business.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we'd look at first for retail. Which one fits depends on your channels, your data and your team.

CEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Strongest in retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.

Consent that travels with the customer

POPIA has specific rules for direct marketing, and they differ for existing customers and new prospects. We set platforms up so each customer's consent sits on their profile and every channel respects it.

RELATED GUIDES

You might also want to read.

FAQS

The questions people ask us first.

Do we need a CDP, or will our engagement platform do?

It depends on how many systems hold customer data. If it is mostly your online store, an engagement platform with built-in profiles may be enough. If stores, loyalty and online all keep their own records, a CDP earns its keep.

Can we personalise the website, not just emails?

Yes. Some engagement platforms, InsiderOne for one, personalise the site itself with recommendations and dynamic content.

We already send order updates on WhatsApp. What else?

Abandoned carts, back-in-stock alerts and win-back offers can go there too, as long as people have opted in to marketing messages.

Where would our customer data be stored?

Many of these platforms host outside South Africa, often in the EU or the US. That's allowed under POPIA if it's handled properly, and it's one of the first things we check with you.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about your customers.

Tell us where customers drop off or go quiet. We'll tell you honestly where to start.