So YOUKNOW who we are

The customer technology partner for Africa.

We help businesses across Sub-Saharan Africa get more from their customer data, from choosing the right platform to making it stick.

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Collage, globe showing the African continent

THE SHORT VERSION

We started YOUKNOW Connect because buying customer technology shouldn't be this hard.

Shopping for customer technology is exhausting. Every platform demos beautifully, every website promises the same three outcomes, and the real differences only show up months after you've signed. You don't have time to become a procurement expert on top of your day job.

That's the job we took on. We partner with the platforms that lead their categories (Amperity, Amplitude, AppsFlyer, Branch, DOMO, InsiderOne, OneSignal), we know each one inside out, and we start each engagement with your problem before we mention a product. If two of our partners would both work for you, we'll put the trade-offs on the table and let you choose.

We also stick around after you sign, because most of the useful work happens after go-live.

HOW WE OPERATE

The six rules we work by.

We come back to these whenever a decision gets hard.

01

Recommend what's right.

We look at your team, budget and problem first, then pick the platform that fits them.

02

Plain English, no jargon.

We skip the jargon and the deck-flipping. You get straight answers from a sharp expert who respects your time.

03

Africa-first.

We design around local data-protection laws, WhatsApp-first customers, patchy connectivity and mobile money from day one, instead of bolting them on later.

04

Clear about scope.

If you don't need us yet, we'll tell you. If a smaller tool would do the job, we'll point you at it.

05

Stay after the contract.

You can call us when something isn't working, long after the buying is done.

06

Set it up right the first time.

We get the setup right first time, ship on time and go further than the brief asks, so you can skip the fire drills.

SUB-SAHARAN AFRICA

We build for
how business works here.

Most customer technology playbooks are written for North American or European markets. They don't translate cleanly here, so we don't force them. We start from what we see on the ground.

Data-protection-readyConsent built into the data model from day one.
WhatsApp-firstOften your customers’ main channel, so we plan for it first.
Connectivity-awareDesigned for users on patchy data, not gigabit fibre.
Mobile-money fluentWe know what M-Pesa and friends mean for identity stitching.
Proven across marketsClients in South Africa, Nigeria, Kenya and Ivory Coast run on setups we built.
On the groundOffices in Joburg and Cape Town.

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Our offices
Where our clients are

Vintage cut-out, the team, layered collage

THE YOUKNOW FAMILY

Part of the YOUKNOW family.

YOUKNOW Connect is the customer technology arm. We sit alongside the rest of the YOUKNOW group, sharing context and clients where it makes sense, and otherwise staying out of each other's way.

Visit youknow.co.za ↗