01
Identity
How users are identified, and whether anonymous activity merges into the right user when people log in.
WHAT WE CHECK
What we look at.
02
Anonymous traffic
How much of your count is visitors who never log in, and whether you need to track all of them as users.
03
Test and internal users
Test devices, staging builds and your own team, which land in your count unless you filter them out.
04
Junk traffic
Bots and other traffic you can filter out before it reaches your reports.
05
Event volume
Which events you use and which are noise.
06
One user, every tool
Whether your analytics, engagement and attribution tools agree on who a user is.
WHAT YOU GET
What you walk away with.
01
A findings report
What's in your count that shouldn't be, by how much where we can measure it, and what each fix changes.
02
A forecast
Expected users and events for the year ahead, before and after the fixes.
03
A prioritised fix list
What to change first, and what each change might cost you in data you can no longer see.
04
A walkthrough
A call with whoever owns your analytics and whoever will make the changes.
HOW IT WORKS
How it works.
- 01You give us access to your analytics platform and its usage reports.
- 02We review identity, tracking and data settings across your projects.
- 03We walk you through what we found and the forecast.
- 04Some fixes stop data for good, so we agree each one with you before anything changes.
RELATED GUIDES
You might also want to read.
FAQS
The questions people ask us first.
Which platforms do you check?
Product analytics platforms such as Amplitude, plus the engagement and attribution tools that share their users. If you use something else, ask us.
Will cleaning up the count lose us anything?
Some fixes stop data at the source, and you can't get it back later. We agree every one of those with you before anything changes.
Why does the user count matter?
Conversion rates, retention charts and your plan all start from it. When the count is off, every number built on it is off too.
Do we need to change platforms?
No. The check is about getting the count right on the platform you already have.
OTHER WAYS WE CAN HELP
Get connected
Book a user count check.
Tell us which platforms you use and roughly how your user numbers have moved. We'll tell you whether a check is worth it.