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Customer Data Platform · CDP

One customer, one record.

Your customer exists in six systems, spelled four different ways. A CDP merges those records into one profile you can trust, and your messages, dashboards and reports all read from it.

Vintage cut-out, a hand reaching out of a pile of numbered blocks
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WHAT YOU GET

One profile per customer, read by every tool you run.

It sits under the rest of your stack. Your engagement, analytics and BI tools all read the same profile, so their numbers agree.

01

Identity resolution

AI-driven stitching matches the same human across email, phone, loyalty number, and point-of-sale, even when the data disagrees.

02

A single customer view

Unified profiles with full history, value, and preferences. One customer count your teams can agree on.

03

Clean data, everywhere

Resolved profiles flow out to your CEP, analytics, and BI tools, so personalisation stops misfiring.

04

Audiences without SQL

Marketers build and activate segments themselves. No ticket, no data team bottleneck.

05

Data-protection-ready consent

Consent and preferences live on the profile itself, not in a spreadsheet somewhere.

06

Warehouse-friendly

Lakehouse-native, and built to plug into the data infrastructure you already run.

SIGNS YOU NEED THIS

Tick every one your systems disagree about.

Six symptoms of customer data that does not add up. Three is normal. Six is why nobody trusts the customer count.

Your diagnosis

0/ 6 symptoms

Squeaky clean. Or nobody's looked yet. Either way, we'd love a peek.

PARTNERS WE USE

We use Amperity. It's the best at matching messy customer records.

We partner with Amperity because its AI-driven identity resolution leads the category. If a CDP isn't what you need yet, we'll tell you that first.

HOW WE PARTNER

We map your customer data before we install anything.

We start by mapping where your customer data lives and how it disagrees with itself. Then we implement against what we find, which rarely matches the whiteboard diagram.

  1. 01

    Map your customer data sources, and tell you if a CDP is overkill for where you are.

  2. 02

    Connect the systems that matter: commerce, loyalty, support, engagement, warehouse.

  3. 03

    Configure identity resolution and validate the stitching against ground truth.

  4. 04

    Design the consent and preference model around the data-protection laws you work under.

  5. 05

    Activate resolved profiles into your CEP, analytics, and BI tools.

  6. 06

    Train your team, and stay around as new sources come online.

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A CDP won't fix a data problem you don't understand, so we map yours before we implement anything.

Our CDP partnership rule
FAQS

The questions people ask us first.

Do we need a CDP?

Maybe not yet. If your customer data lives in two systems and they mostly agree, you don't. If it lives in six and nobody trusts the customer count, let's talk. We'll tell you straight either way.

How is a CDP different from our data warehouse?

Your warehouse stores data. A CDP resolves identity, deciding that thabo@gmail.com, +27 82 555 0199, and loyalty card 8817 are the same person, and keeps that profile fresh for the tools that need it.

How long before we see a unified profile?

First stitched profiles typically land within 8 to 12 weeks, depending on how many sources we’re connecting and how messy they are. We scope that with you up front.

What about data-protection laws?

Consent lives on the profile itself in Amperity, so honouring an opt-out happens everywhere at once, not system by system. We design the consent model with you from day one.

Get connected

Talk to us about Customer Data Platform.

One email, a straight answer on whether we're the right fit. No 40-slide deck, promise.

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