01
Identity
How users are identified, and whether anonymous activity merges into the right user when people log in.
WHAT WE CHECK
What we look at.
02
Anonymous traffic
How much of your count is visitors who never log in, and whether you need all of them in Amplitude.
03
Test and internal users
Test devices, staging builds and your own team, all of which Amplitude counts.
04
Junk traffic
Bots and other traffic you can stop at the door with Amplitude's block filters, so it never counts.
05
Event volume
Which events earn their keep and which are noise. Events over your allowance can be added to your count as extra MTUs, one for every 1,000 events.
06
Plan fit
Whether your plan and pricing model still match how you use Amplitude.
WHAT YOU GET
What you walk away with.
01
A findings report
What's inflating your count, by how much where we can measure it, and what each fix is worth.
02
A forecast
Your expected users and events for the year ahead, before and after the fixes, to take into your next renewal.
03
A prioritised fix list
What to change first, and what each change might cost you in data you can no longer see.
04
A walkthrough
A call with whoever owns Amplitude and whoever will make the changes.
HOW IT WORKS
How it works.
- 01You give us access to your Amplitude organisation and its usage reports.
- 02We review identity, tracking and data settings across your projects.
- 03We walk you through what we found and the forecast.
- 04Blocked data is gone for good, so we agree every block with you before anything is changed.
RELATED GUIDES
You might also want to read.
FAQS
The questions people ask us first.
What counts as an MTU?
Amplitude defines a monthly tracked user as a unique user who triggers at least one event in a calendar month. Anonymous users are counted by device ID and known users by user ID, and since February 2024 a user is counted once across your whole organisation.
Will blocking data lose us anything?
Blocked data is never collected and can't be recovered, so we agree every block with you first. Dropping data only hides it in charts and doesn't reduce your volume, which is why the difference matters.
What happens if we go over our limit?
On paid plans Amplitude may charge overage fees, and admins get alerts as usage approaches and passes the limit. On the free plan, going over for three months gets the account blocked.
Why would an Amplitude partner help cut our Amplitude bill?
Amplitude is a partner of ours. Paying for users who aren’t there doesn’t help anyone, though. A clean count also makes your data more trustworthy, which is the point of having Amplitude in the first place.
OTHER WAYS WE CAN HELP
Get connected
Book an MTU check.
Tell us your plan and roughly how your count has moved. We'll tell you whether a check is worth it.